Content creation in business is a vital part of
keeping the business afloat. According to a recent
survey nearly 61% of consumers made big
purchases based upon a blog post. Additionally
57% of companies survived reported that they have
gained new customers from a blog. Yet, turning a
profit from a blog can be a bit tricky, especially if
you are new to blogging. Here are a few tips to
help your numbers and your revenue add up.
keeping the business afloat. According to a recent
survey nearly 61% of consumers made big
purchases based upon a blog post. Additionally
57% of companies survived reported that they have
gained new customers from a blog. Yet, turning a
profit from a blog can be a bit tricky, especially if
you are new to blogging. Here are a few tips to
help your numbers and your revenue add up.
Make Your Message Clear
People have very short attention spans and so we
have a tendency to scan information. This means
that your blog has to have content that is easily
seen and read. Make sure that your content has
information that will hook them in. If all that you
are posting is material about how great your
business is, your blog will not do well. Your blog
must provide a service to the people and
empower them. And where the goal is to turn a
profit, the goal is also to drive customers to your
site as a source for information. For example: If
Joe owns a roofing company, he can make blog
posts about home improvement. He does not have
to tell them how to roof a house (as that is his
bread and butter), but he can tell the consumer
how to detect a leak in their roof.
have a tendency to scan information. This means
that your blog has to have content that is easily
seen and read. Make sure that your content has
information that will hook them in. If all that you
are posting is material about how great your
business is, your blog will not do well. Your blog
must provide a service to the people and
empower them. And where the goal is to turn a
profit, the goal is also to drive customers to your
site as a source for information. For example: If
Joe owns a roofing company, he can make blog
posts about home improvement. He does not have
to tell them how to roof a house (as that is his
bread and butter), but he can tell the consumer
how to detect a leak in their roof.
Don’t Spam Posts With Keywords And SEO
Organic content is the new name of the game.
Where in the past you would find blogs that had
the same word repeated 100 times to help boost
it to the front of the SERPs, today the market
departments are focusing on comments, shares,
real discussions, tweets, etc. which build up the
content in the blog. Whatever you post will need
to have some SEO and keywords but do not go
overboard. At most keep it to 3%.
Where in the past you would find blogs that had
the same word repeated 100 times to help boost
it to the front of the SERPs, today the market
departments are focusing on comments, shares,
real discussions, tweets, etc. which build up the
content in the blog. Whatever you post will need
to have some SEO and keywords but do not go
overboard. At most keep it to 3%.
Think Like A Journalist
By this I mean think of your headline. Journalists
understand that they can have a great piece but if
the headline is a dud then the content will not be
read. Craft an attention grabbing header for your
blog which encourages reading. With this being
stated, you do not want to put a header that does
not relate immediately to the content within the
blog. It has to match up. According to an online
study 8 out of 10 people will read a header but
only 2 will go on to read the blog. Making your
blog header interesting and encouraging further
reading is the first key.
understand that they can have a great piece but if
the headline is a dud then the content will not be
read. Craft an attention grabbing header for your
blog which encourages reading. With this being
stated, you do not want to put a header that does
not relate immediately to the content within the
blog. It has to match up. According to an online
study 8 out of 10 people will read a header but
only 2 will go on to read the blog. Making your
blog header interesting and encouraging further
reading is the first key.
Update Your Blog Often
Yes, the quality of your writing should be the first
focus of your blog. No one wants to read junk.
However, after this has been taken into
consideration you must keep the information
updated and new post flowing. A person will
typically only read a post once. If the content is
really good they may read it twice. It is
recommended that you update your blog at least
once a week with quality/engaging material.
focus of your blog. No one wants to read junk.
However, after this has been taken into
consideration you must keep the information
updated and new post flowing. A person will
typically only read a post once. If the content is
really good they may read it twice. It is
recommended that you update your blog at least
once a week with quality/engaging material.
Be Involved With Your Readers
Being involved in your blog goes beyond just
posting content. You will need to answer
comments from your customers. If there is a
specific questions that is asked of a competitor’s
product, answer the question and show how your
product is superior. Do not be afraid to comment
on negative feedback as it will show that you are
a person and not just a machine.
The premise of a blog is to provide a media that
people can get information about your company in
an engaging way. If you think of the blog as a
miniature PR , FAQ, and information page about
your business and you as the head of that
department, you will be far more successful in
your approach and your success.
posting content. You will need to answer
comments from your customers. If there is a
specific questions that is asked of a competitor’s
product, answer the question and show how your
product is superior. Do not be afraid to comment
on negative feedback as it will show that you are
a person and not just a machine.
The premise of a blog is to provide a media that
people can get information about your company in
an engaging way. If you think of the blog as a
miniature PR , FAQ, and information page about
your business and you as the head of that
department, you will be far more successful in
your approach and your success.
Break Up That Text
Blogs must have images and other content to
break up the text. Think about a newspaper. Now,
imagine all of the images and the fonts being
gone and replaced with only a 14pt header and
plain text. It would be so overwhelming no one
would read it. The same is true for your blog. Add
video posts that relate to your product, use
headers, bold fonts, and add images. Creatively
construct your blog so that it is visually appealing
and draws the person in.
break up the text. Think about a newspaper. Now,
imagine all of the images and the fonts being
gone and replaced with only a 14pt header and
plain text. It would be so overwhelming no one
would read it. The same is true for your blog. Add
video posts that relate to your product, use
headers, bold fonts, and add images. Creatively
construct your blog so that it is visually appealing
and draws the person in.
